Sandy ski shop Utah Ski Gear is offering $99 complete ski packages and 10% off everything in store during its Dreaming of Skiing Sale, running Thursday, Aug. 27, through Saturday, Aug. 29.

The three-day sale at 600 E 9400 S runs 10 a.m. to 7 p.m. each day. Admission is free.

The shop is advertising 10% off all in-store items, including gift cards, according to Utah Ski Gear's sale page. Shoppers who bundle skis and boots get an additional 10% on top of that, making it a potential 20% savings for anyone buying a full setup. The $99 ski packages offer a complete set of gear at a single price point aimed at families gearing up for the season ahead.

The sale is billed as family friendly, with balloons and staff available to help fit equipment, according to a Sandy Journal event listing. The shop promoted the event by telling customers to "start getting excited for the ski season" and noting "so many more deals" beyond the headline offers.

Founders Esther Stokes and Travis Moise run Utah Ski Gear as a self-described mom-and-pop operation. The Sandy location at 9400 South and 600 East serves as both a retail and rental shop, carrying used and new equipment. The company also operates a Performance Center at 7129 State Street in Midvale.

The Dreaming of Skiing Sale focuses on used equipment, giving budget-conscious skiers and snowboarders a chance to pick up gear before demand spikes closer to resort opening days. For families with growing kids who need new-to-them boots or skis each year, the $99 package price undercuts what a single pair of used skis often costs at full retail.

Shoppers can call Utah Ski Gear at (801) 413-8009 or visit utahskigear.com for more information. The sale runs all three days with no registration or ticket required.